Fireball Cinnamon Whisky is a mixture of Canadian whisky, cinnamon flavoring and sweeteners that is produced by the Sazerac Company. Its foundation is Canadian whisky, and the taste otherwise resembles the candy with a similar name, Ferrara Candy Company’s “Atomic Fireball” candy. Developed in Canada in the mid-1980s, The Sazerac Company purchased the brand rights and formula in 1989 and it was marketed as “Dr. McGillicuddy’s Firewater Whisky”. Later, in 2007, the product was rebranded as “Fireball Cinnamon Whisky”, As of 2018, Fireball is among the top selling whisky-related brands in the United States.
